The Zombie Vault

Overview: Space Sweepers (2021) is a Korean Netflix Original that marked the return of Song Joon-Ki.

To bring “Army of the Dead” to life, @NetflixID invited Indonesians to have a go at cracking the vault — a central storyline in the movie. Then the attempts at deciphering the code were tracked live on a giant 3D billboard.

Hints and clues were placed in the real world and periodically revealed on the 3D billboard as a way to drive hype and conversation amongst zombie heist fans to further bridge the online and offline worlds. 

SOW: Led the GTM strategy, visual direction of the campaign and final execution.

Final tally: 26.8M Impressions, 900K engagements

Awards:
Twitter Case Study
Bronze, Digital Screens (Single), Citra Pariwara 34
Bronze, Games, Citra Pariwara 34
Bronze, Social Media Campaign, Citra Pariwara 34=1593