There are more ways than one to find your home.
Overview: Ali & Ratu Ratu Queens (2021) is Netflix’s first Original Film for Indonesia. Starring Iqbaal Ramadhan, it follows the story of a young boy who heads out to NYC to find his mother. However, what awaits him was more than he could imagine.
This campaign was a huge tentpole moment in Indonesia, with major OOH placements, brand partnerships (with KFC and Jenius), livestream premieres and more - this film was met with huge applause from the industry as well as massive fan love.
SOW: Led visual direction of creative suite (title treatment, key arts, trailers, custom AVs, etc.) as well as GTM campaign in Indonesia.
AV Suite
Grand Indonesia Special Placement
Grand Indonesia Special Placement
Tribeca Park
Tribeca Park
Tribeca Park
Tribeca Park
Tribeca Park
Tribeca Park
Mall Kelapa Gading
Grand Indonesia
Grand Indonesia
If you can make it here, you can make it anywhere.
Keeping within the in-world strategy, we bought a NY Times Square placement for these lovable characters to celebrate them achieving their lifelong dreams.
See the Instagram Recap here.
On My Own
As a final hurrah, we created a special music video for the original track in the film “On My Own”, performed by Svmmerdose.
Live with the cast.
In the first ever Youtube Masthead Live, we invited the cast for a casual sit-down before the premiere of Ali & Ratu Ratu Queens. Fans were able to
This amassed 30K viewers during the live program, and has been since viewed over 600K times.
Meet the Queens.
As a special treat, we created an in-world piece so that fans can get to know these memorable Indonesian aunties through the eyes of Ali.