Launch of the Indo Sweeper Ship

Overview: Space Sweepers (2021) is a Korean Netflix Original that marked the return of Song Joon-Ki.

In collaboration with 3D artist Izzy & some wonderful Netflix fans on Instagram, we imagined what an Indonesian Space Sweeper ship would look like. We then bought out the front page of Kompas to reveal the final ship - with a little bit of AR magic. With a sweep of your camera, you could watch this ship take flight right in front of your eyes.

SOW: Led the GTM strategy, visual direction of the campaign and final execution.

Final tally: 952,000 social impressions, 400,000 voters, (and a sold out Kompas that day).

Awards:
Gold, Digital, Citra Pariwara 34
Bronze, Brand Experience, CItra Pariwara 34
Bronze, Best Use of Print, Citra Pariwara 34
Bronze, Augmented Experience, Citra Pariwara 34
Bronze, Other Digital Experience, Citra Pariwara 34
Bronze, Best Use of Integrated Media, Citra Pariwara 34

 
Screen Shot 2022-06-12 at 6.32.11 PM.png
Collaboration with Izzy, 3D artist from Indonesia
Screen Shot 2022-06-12 at 6.32.37 PM.png
Screen Shot 2022-06-12 at 6.31.52 PM.png
Screen Shot 2022-06-12 at 6.32.02 PM.png
Screen Shot 2022-06-12 at 6.32.22 PM.png
Screen Shot 2022-06-12 at 6.30.22 PM.png
AR Experience on Kompas
Screen Shot 2022-06-12 at 6.32.49 PM.png
Screen Shot 2022-06-12 at 6.33.00 PM.png
Next

The Ghost Bride