A life worth fighting for.
Overview: Transformers: War for Cybertron (2020-2021) is a Netflix Original Anime Trilogy, produced in collaboration with Hasbro. The three volumes are entitled Siege, Earthrise and Kingdom respectively.
The trilogy features a darker, more mature theme aimed at adult viewers vs. younger audiences. The marketing campaign had to find a balance between appealing to old nostalgic fans and working with Hasbro to ensure that it still appeals to younger audiences (in partnership with the launch of its toys). This trilogy went on to become the first title to break anime viewing trailer/teaser records (1M views in 20 hours) on the Netflix YT channels.
SOW: Led visual direction of creative suite (title treatment, key arts, trailers, custom AVs, etc) as well as the GTM campaign globally.
Press Highlights: Hypebeast, IGN, CBR, Collider, Superherohype
Siege
With the announcement of the trilogy, the Siege character posters kept a hidden message to keep fans on the hook.
Watch this fan-made video to find out more.
Earthrise
Kingdom
The final installation of the War for Cybertron Triolgy marks a nostalgic return for Beast Wars..
